Competitiveness

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Competitiveness :
It is the ability of the company to compete with it's competitors in terms of sales growth and other factors.
Competitiveness is a comparative concept of the ability and performance of a firm, sub-sector or country to sell and supply goods and/or services in a given market.
The usefulness of the concept, particularly in the context of national competitiveness, is vigorously disputed by economists, such as Paul Krugman .